There are basically two ways you can get content for your website. You get content from someone else or create it yourself. I’m speaking about content in the form of articles, posts, comments, but it could cover pretty much anything.

What is Automated Not Unique Content?

Here are a few websites that utilize automated content that is not unique.
- Daily Rotation
- Digg
- Stumbleupon

Any sort of link regurgitating website will usually fall under the category of automated not unique because they’re really just housing links to content on other websites. This sort of website can be successful, but they need a lot of marketing and promotion to produce large amounts of traffic and income… just listen to any of the Digg guys speak about their website, they’re never making the kind of money they want and rely very heavily on investors.

The other side of the coin is unique content.

What is Unique Content?

Unique content is comprised of articles and posts that are created and owned by one or more people but generally only get posted to one website.

Here are a few examples of unique content websites.
- JohnChow
- MartinBrinkmann
- PSDtuts
- SharkFOO
- ProBlogger

Websites that house their own unique content can be very popular and profitable, but it takes a fair amount of work to keep them going. You have to keep rolling out fresh and interesting content on a regular basis to attract and keep new visitors. These sort of sites can be very profitable because there is only one place to find that content and you can control how it is pushed out… think monthly subscriptions.

The Secret to a Popular Website.

Here are a few examples of websites that harness the power of both automated and unique content.
- Facebook
- Myspace
- Wikipedia
- YouTube

If you can combine automated and unique content in one like the websites above, you could produce a great amount of income and popularity. These sites harness the power of both and have its own users post content for other users of the site to view, making for automated and unique website.

There are countless other sites out there so keep your eyes open, and think about how you can enable the users of your own site to contribute. Then you will have a truly popular and profitable website.

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